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Basic Marketing Metrics Defined
Eugene O'Rourke
- May 5, 2009
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
Accept Credit Card Payments on Android
Eugene O'Rourke
- May 10, 2010
There is a new app in the Android market that allows users to accept credit card payments directly from their Android phone. Just download the app (called Square), plug in…
Google Utilizes Global Kill Switch on Malicious Apps
Eugene O'Rourke
- March 7, 2011
Google was made aware of an issue with a little over 20 applications in the Android Market that were malicious. These apps gained system access when downloaded and intercepted and…
Investigating Multi-Channel Purchase Behavior
Eugene O'Rourke
- June 5, 2010
According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.” In addition, 34%…