Google Acquires Zetawire
Google acquired Zetawire, which specializes in mobile payments. According to the 451 Group, Google acquired the firm quite some time ago, however the purchase went unnoticed until recently. Zetawire currently…
Browsing Tag
advertising
36 posts
Mobclix Releases Demographics of Android Users
Research firm Mobclix recently completed a study on Android users and have released some of their findings. It’s important to note that this was conducted on a very small sample…
Google TV Coming to the US in 2010
Less than one week after Apple unveiled it’s latest Apple TV product, Reuters is reporting that Google TV will launch this fall in the US. The service will be free,…
Google Launches Enhanced CPC for AdWords
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that…
Location Based Google Ads
On July 31st, Google introduced location based advertising for Android and iPhone devices. Companies will have the ability to select a local extension for display in Adwords that will display…
Google Acquires Invite Media
Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across…