Strong Growth in Online Advertising
According to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), online advertising achieved its highest Q1 revenue level ever in 2010; with revenues in the US growing…
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advertising
36 posts
Google Fully Launches Adwords for Mobile
A few weeks ago, Google released AdWords for mobile, a new mobile interface for AdWords, which provides advertisers with a quick overview of how their account is performing and allows…
AOL Launches Ad Desk
AOL has launched a beta version a self-service ad tool that will enable marketers to launch and manage their own campaigns. This application, dubbed “Ad Desk,” will sell CPM advertisements…
Twitter Creates Promoted Tweets
Twitter announced its new program, dubbed Promoted Tweets, which will be the company’s first attempt at monetizing the network. Advertisers will be able to purchase keywords and have their ads…
Schaaf Consulting Acquires PartnerCentric
Schaaf Consulting announced last week that it acquired PartnerCentric, Inc. The combined company will create one of the largest outsourced program management (OPM) companies. The two companies already manage many…
SponsorPay Acquires GratisPay
SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items. SponsorPay serves more…