Google Launches Enhanced CPC for AdWords
Google launched a new feature in AdWords dubbed “Enhanced CPC”, which uses an advertiser’s historical campaign conversion tracking data to automatically adjust the max CPC based on the probability that…
Browsing Tag
conversion
7 posts
AdWords Conversion Champion Challenge
In an effort to help push advertisers to optimize their conversion paths and utilize Google’s applications, Google is launching the Conversion Champion Challenge. The contest is simple: Track conversions on…
How to Track Outbound Links with Google Analytics
Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads. Now that Google offers events tracking, you can now…
New Threshold for eCommerce Web Page Response Times
Akamai Technologies released key findings last month from a commissioned study (www.akamai.com/2seconds) conducted by Forrester examining eCommerce web site performance and its impact on an online shopper’s behavior. From a…
Google Analytics Filters
Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…
Questions Most SMB’s Forget to Ask
Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience. For some, building a website is no more important than printing…