How to Export from Google Ad Planner into AdWords
Google’s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad…
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Direct Marketing
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iPad Coming to Walmart?
According to BusinessWeek, Walmart is trying to cut a deal with Apple to bring the iPad to their stores later this year. Currently over a million iPads have been sold,…
Mobile Loyalty Apps on the Rise
As the recession continues, loyalty programs are on the rise. According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs. CardStar, launched a…
Lindsay Lohan Files Suit Against E-Trade
Actress Lindsay Lohan has filed a huge lawsuit ($100 million) against E-Trade for a commercial aired by the company, calling it defamatory. The advertisement shows a baby named Lindsay, who…
Verizon Wireless Christmas Ads
AT&T filed suit against Verizon for their recent “There’s a Mapp for That” ads. In response to the suit, Verizon Wireless has released several more ads – targeting Christmas including…
Droid Placement on Google
Droid is being advertised on Google’s homepage this week, and this isn’t the first time we’ve seen Google participate in self-promotion. One of the world’s most visited home pages displays…