Take Precautionary Steps to Cybersecurity
It is safe to say that today’s urgent need for security in every aspect of business is both unprecedented and overwhelming. The ubiquitous Internet opens doors for both commercial gain…
Browsing Tag
internet marketing
38 posts
Investigating Multi-Channel Purchase Behavior
According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.” In addition, 34%…
Asynchronous Tracking with Google Analytics
The Google Analytics team announced the release of the asynchronous tracking tag last month (released from beta); providing users with a much faster implementation of Google Analytics. The new admin…
Google Acquires Invite Media
Google announced the acquisition of Invite Media, an “innovative start-up based in New York,” yesterday. Invite Media has developed technology that gives advertisers the ability to optimize display campaigns, across…
Six Ways to Improve Your Call to Action
Most landing pages, in efforts to suit the most number of users possible, are crammed full of text, graphics, and special offers. Competing amongst all of these elements (and your…
Seven Keys to Creating a Data Driven Organization
Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep…