Marketing – Page 2 – Eugene O'Rourke

SponsorPay Acquires GratisPay

Eugene O'Rourke
April 13, 2010

SponsorPay (www.sponsorpay.com) was established in 2009 and provides an innovative payment system which gives online gamers free access to premium content such as virtual currencies and items. SponsorPay serves more…

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Yahoo! News Search Updates

Eugene O'Rourke
April 10, 2010

Yahoo! released a lot of new features on their News Search earlier this month. On the left column, they added a tool that allows users to filter their search results…

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Omniture Announces New Versions of SiteCatalyst and Discover

Eugene O'Rourke
April 9, 2010

Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile…

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New Look for Yahoo! Sports Search

Eugene O'Rourke
April 8, 2010

On April 1st, Yahoo! announced changes to their Sports Search and News Search; featuring a new layout, handy new filtering tools, related search suggestions and rich results that “help you…

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Google Launches Ad Innovations

Eugene O'Rourke
April 6, 2010

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President…

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Mobile Loyalty Apps on the Rise

Eugene O'Rourke
April 2, 2010

As the recession continues, loyalty programs are on the rise. According to loyalty market researcher Colloquy, the average U.S. household belongs to more than 14 loyalty programs. CardStar, launched a…

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