online advertising – Page 4

10 Must Track Google Analytics Goals – Web Analytics World Blog

Eugene O'Rourke
August 16, 2009

Ran Nir, founder of Conversion Counts – a London based online marketing agency specializing in Google Analytics training and consultancy – wrote an interesting post about the top 10 must…

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Google Analytics Filters

Eugene O'Rourke
August 10, 2009

Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…

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Google Goes Grassroots

Eugene O'Rourke
August 5, 2009

Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million…

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Microsoft-Yahoo Deal Excites Online Marketers

Eugene O'Rourke
July 30, 2009

Advertisers are showing strong support for the Microsoft-Yahoo search deal, stating that it will be good for search marketing and good for the internet. They expect the deal to take…

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Questions Most SMB’s Forget to Ask

Eugene O'Rourke
June 10, 2009

Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience. For some, building a website is no more important than printing…

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