Google Analytics Filters
Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…
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Online Marketing
52 posts
Google Goes Grassroots
Google recently launched a “Going Google” campaign, which urges users to tweet about why they’ve gone Google and use their applications. They claim that they already have roughly 1.75 million…
Microsoft-Yahoo Deal Excites Online Marketers
Advertisers are showing strong support for the Microsoft-Yahoo search deal, stating that it will be good for search marketing and good for the internet. They expect the deal to take…
Questions Most SMB’s Forget to Ask
Most small businesses still rely on their traditional media (print, yellow pages, radio, television) to reach their target audience. For some, building a website is no more important than printing…
Understanding Website Structure
Deep Linking – linking to a web page other than a site’s home page. Inbound Link – a link from a site outside of your site. Outbound Link – a…
Basic Marketing Metrics Defined
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…