Introducing the Google Databoard
Last month, Google introduced a new product called Databoard, their response to helping businesses stay up-to-date on research, insights, and data related to their industry.
Browsing Tag
research
10 posts
Mobile’s Immediacy Effect
Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.
How to Export from Google Ad Planner into AdWords
Google’s Ad Planner is a tool that enables advertisers to research and develop media plans across millions of Websites, specifically targeted for your target audience. If you frequently use Ad…
2010 Holiday Preparations
According to the Google Retail Team, it’s now time to begin preparing for the upcoming holiday season. Below are highlights from 2009 insights. (via Google) 1. 44% of shoppers already…
Investigating Multi-Channel Purchase Behavior
According to the Google/OTX Post Holiday Study from earlier this year, multi-channel shopping has “evolved as the new face of commerce, the norm rather than the exception.” In addition, 34%…
B2B Missing Out on Social Media Benefits
According to new research from eMarketer, companies may be missing out on lead generation opportunities and improvements in product development. According to the study, social networks can “improve communication between…