Take Precautionary Steps to Cybersecurity
It is safe to say that today’s urgent need for security in every aspect of business is both unprecedented and overwhelming. The ubiquitous Internet opens doors for both commercial gain…
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Yahoo Acquires Xobni
Yahoo acquired Xobni, the maker of mail productivity and address book applications / plugins, earlier this month.
Google Acquires Waze
It’s official – Google has just announced the closing of an acquisition deal with Waze. While the terms of the deal weren’t made public, it’s rumored that Google paid around $1.3 billion for the acquisition.
Yahoo Wants Out of Search Deal
According to an unnamed source with the Wall Street Jounal, Yahoo wants out of their search deal with Microsoft (Bing).
Bing’s Branding Problem
Recent studies show that no matter how good Bing really is, most consumers will automatically assume it’s not as good as Google.
Seven Factors That Impact Bid Optimization
Google’s DoubleClick Search team recently released an infographic that covers key factors that influence bid optimization – flexible expression of goals, fresh data, smart algorithms, fast operations, regular software updates, sufficient controls, and dedicated consultants.