Web Analytics – Eugene O'Rourke

Seven Keys to Creating a Data Driven Organization

Eugene O'Rourke
June 2, 2010

Becoming a data-driven organization requires processes in addition to tools and technology. Companies often obtain best of breed technology without adding sufficient resources or updates to their internal processes. Keep…

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Omniture Announces New Versions of SiteCatalyst and Discover

Eugene O'Rourke
April 9, 2010

Omniture released there newest version of SiteCatalyst and Discover yesterday, April 8th, and are available to all current SiteCatalyst and Discover customers. To address the changing marketing dynamics – mobile…

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Google Launches Ad Innovations

Eugene O'Rourke
April 6, 2010

On March 31, Google launched Google Ad Innovations, where users will be able to review some of Google’s latest ideas around advertising and provide their feedback. Susan Wojcicki, Vice President…

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How to Track Outbound Links with Google Analytics

Eugene O'Rourke
February 1, 2010

Most people have only used the basic copy / paste of the Google Analytics scripts to track outbound links and downloads. Now that Google offers events tracking, you can now…

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Google Analytics #1 Mistake – Incorrect Default Page

Eugene O'Rourke
January 10, 2010

Setting the default page for your Website is a very simple process in Google Analytics, that greatly enhances the quality of the reporting data. The default page for a Website…

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Piwik Review

Eugene O'Rourke
December 3, 2009

Piwik is an open source alternative to Google Analytics and is open for developers to build their own plugins for their unique web analytics needs. [Demo] Piwik has a similar…

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