The New Yahoo Search
Yahoo is launching a new search portal today that will make searches more “personally relevant.” According to the Yahoo Search Blog, “the page is designed to help you easily find…
Browsing Tag
Web Analytics
14 posts
Adobe to Purchase Omniture
Adobe said on Tuesday that it has reached a deal to acquire Web analytics firm Omniture for $1.8 billion, or $21.50 per share. This is the company’s biggest acquisition since…
10 Must Track Google Analytics Goals – Web Analytics World Blog
Ran Nir, founder of Conversion Counts – a London based online marketing agency specializing in Google Analytics training and consultancy – wrote an interesting post about the top 10 must…
Google Analytics Filters
Google Analytics filters give users the opportunity to exclude, improve, and segment their data. Filters an be created to exclude internal traffic (e.g. IP exclusion), improve URL capture (Force URI),…
What is a Conversion?
All websites must ‘do something.’ The something could be anything from providing information, driving online sales, lead generation, or bringing customers into a brick and mortar location. The great thing…
Intro to Online Media
Banner Ad – a web graphic advertising unit, usually measuring 468 pixels wide and 60 pixels tall. Beyond the Banner – online advertising not involving standard GIF and JPEG banner…