Basic Marketing Metrics Defined
Click-Through – the process of clicking through an online advertisement to the advertiser’s destination. Click-Through Rate (CTR) – the average number of click-throughs per hundred ad impressions, expressed as a…
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Internet Marketing Definitions
Advertising Network – a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys. Caching – the storage…