HIPAA and the EMV Card Transition
America’s entire financial sector is experiencing an upgrade as the country switches to EMV chip cards. The EMV chip is touted to be the newest layer of card security and…
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Yahoo Acquires Data Analysis Firm Ztelic
Last month, Yahoo also announced another acquisition under the leadership of Marissa Mayer – Ztelic.
Research Shows 88% of Mobile Ad Clicks Are Incremental to Organic Clicks
88% of website visitors from mobile search ads would not otherwise click on the business’s organic listing when ads are paused.
Twitter Testing New Ad Targeting
Twitter announced earlier this month that they are testing new ad targeting options.
Introducing Google Consumer Surveys
Google is now offering webmasters an easy way to collect feedback from their visitors with user satisfaction surveys – for free.
Mobile’s Immediacy Effect
Google & Nielsen recently teamed up to conduct research on mobile phone usage, and how marketers can capitalize on every mobile search moment.